Lt Piver

Creative Direction, Packaging & Retail Concept

Fairerol was commissioned to lead the creative direction for LT PIVER, one of France’s oldest perfume houses, designing their flacons, packaging, and boutique concept.

Rooted in the idea of Renaissance — a rebirth — the project reinterprets LT PIVER’s vast archives and heritage for a contemporary audience. Five pillars shaped the concept: Heritage, History, Materials, The Flacon, and Fragrance. Together, they form a shared brand language expressed across product, packaging, and retail.

The boutique design extends this identity into space: flacon-inspired counters, nuanced materials, and a palette of sage, laurel, and heritage tones create a setting where history and modernity meet. Classic codes such as chevron flooring and antique wood are reimagined with marble, glass, and contemporary detailing, offering a refined, immersive retail experience.

By aligning product, packaging, and architecture, we created a living identity that evolves with each fragrance launch — a brand universe where elegance, craftsmanship, and modern energy converge.

  • Architecture Fairerol
  • Client LT Piver

The creative process for LT PIVER was about balance, respecting centuries of heritage while giving it a new, contemporary voice. Every decision, from the flacon to the boutique architecture, was a dialogue between past and present.

Bertand Fairerol, Founder, Fairerol

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